How do generative AI and sustainable fashion cross over?
Generative AI’s role in sustainable fashion goes beyond just predicting trends. It encompasses various aspects of the fashion industry, from design to consumer behavior, and helps reduce waste and improve overall efficiency. Here’s an expansion on how AI is assisting in sustainable fashion:
Efficiency: Generative AI and sustainable fashion
Generative AI can forecast trends
Sustainable fashion and generative AI first cross over when it comes to forecasting trends. Many articles of clothing and the textiles required to manufacture them are discarded due to miscalculating the demand for a certain trend. As discussed in prior articles, generative AI algorithms are able to take in huge amounts of historical and real time data. These data points may range from social media, to runway shows, to consumer preferences. By collecting and analyzing all of this data, better estimates of the fashion season can be made. This is sustainable because fashion brands can accurately produce the kinds and quantities of fabrics necessary for the season.
AI forecasting is more sustainable and will lead to a reduction in excess fabric usage and excess material sourcing.
Generative AI and sustainable design
The design phase of a particular item of clothing requires a large time and material commitment. Various samples, fabrics, and materials are needed to create viable samples before they hit the production line. AI powered design tools allow designers to work online, in 3D modeling, and reduce the need for physical sampling and creation. Generative AI enables fashion designers to visualize and make their creations virtually. This means that the fabric and resource consumption is far lesser. These not only save time and resources, reducing the environmental impact associated with the manufacturing of clothes, and gives designers powerful tools to work with. To know more about AI personal styling in the industry, click here!
Optimizing the supply chain
Generative AI can be used to optimize most aspects of the fashion supply chain. The optimization of these supply chains allows generative AI to contribute to sustainable fashion. AI can quickly analyze data on the production, transportation, and inventory of a brand. This will help the company to reduce energy consumption, carbon emissions, and plug gaps in sustainable action. When combined with AI forecasting, the production will more closely align with the actual demand which would reduce excess production of goods.
Generative AI in sustainable fashion supply chains can enhance the transparency and of the supply line to from its start. By leveraging the processing power of AI, brands or companies can monitor their supplier and seller. Making sure they hold themselves to prescribed ethical standards.
Consumers: Generative AI and sustainable fashion
Generative AI and fashion sustainability goes beyond the simple production and distribution of clothing. There is another important aspect of clothing loss that is not often considered, clothing returns. Generative AI will aid sustainability by improving consumer satisfaction. Virtual try-ons and fittings facilitated by AI driven technology allows consumers to visualize how their clothes will look and fit before purchasing. This is a big step up from blindly ordering online and hoping that your clothing will fit.
Generative AI can help by predicting the correct sizes and fits for their consumers. AI programs can analyze multiple data points like body measurements, past purchases, and current outfits. This is far more sustainable and efficient. Brands can minimize the risk of selling ill-fitting clothes to consumers, resulting in fewer returns.
The Final Word: Generative AI and sustainable fashion
As AI begins to disrupt more and more industries, many are beginning to see it as an existential threat or a powerful tool. Within the fashion space, generative AI can be a force for sustainable production, distribution, sourcing, monitoring, and more. The potential for generative AI to lead the sustainability charge in the fashion industry is high. As AI becomes increasingly more enmeshed with the fashion industry, the tools have now appeared to try and curb the unsustainable demands of fast fashion.